The plan for having older parents.
The proactive platform for families with older parents. It starts with the home. An employer benefit that helps employees get ahead of their parents' needs at home, years before care is needed. It launches three weeks after you sign and sits outside the group health plan.
$2.50 per eligible employee per month, with a $24,000 annual minimum.
of full-time employees balance their job with caregiving, up from 38% in 2019
of employees identify as caregivers, though many more are providing care or expect to
of employees feel their caregiving needs are well recognized at work
feel very supported in their caregiving
Guardian, From Workforce to Careforce, Nov 2025 · Care.com, 2026 Future of Benefits
Most employees are not in a crisis. Without a plan, the first fall or hospital stay becomes the plan, managed from a desk at work.
SeniorThrive starts the day an employee has a parent over 65. The work compounds, and by the time care is needed the family has the file, the home and the circle already built.
Get started, together
- Emergency Card and the people to call
- My Medicines, listed once
- Room Safety Check and the Home Safety Score
- The family Circle, everyone invited
A little each month
- Ranked home fixes, at the family's pace
- One morning sentence so nobody hovers
- Scam checks, seasonal home tasks, goals
- Care history builds itself
Everything is already in one place
- Medication list and history for the doctor
- Home already fixed for recovery
- A professional caregiver joins the Circle
- The family hub the whole family already uses
What the family takes with them is theirs: the Emergency Card, the medication list, the home plan and its history, the care record. Built over years, ready on the day it matters, owned by the household.
Three things the employee gets, in this order
- Photo-based Room Safety Check
- Ranked fix list
- Home Safety Score
- Repair help
- Daily one-line check-ins
- My Medicines
- Wellness tracking
- Emergency Card and scam checks
- One plan for parents, employee and family
- Family hub, shared calendar, coordinated alerts
- Conversation Guides, call prompts, sibling alignment
- Companion Chat for care questions
The employee stops being the switchboard and gets the full ThriveFamily toolset. Each parent keeps their own home and their own data.
Home is where Mom and Dad want to be. It is also where the risk grows as they age.
75% of adults over 50 want to stay in their own home. 1 in 4 over 65 falls each year. 4 in 5 older adults receiving care get it at home.
SeniorThrive adds practical home checks and a shared household plan alongside existing care support, working on the everyday things that decide how a parent does at home.
AARP 2024 Home and Community Preferences Survey · CDC Older Adult Falls · CBO 2013 and Doty 2010, via Family Caregiver Alliance
Launch in three weeks. HR gets a kit and a monthly count, never a household.
Launch in three weeks
Employees enroll with a work email or an employer code. No eligibility file, no IT ticket, no integration.
A launch kit HR can send as is
Two-minute explainer video, open-enrollment one-pager, three intranet posts, a manager talking-points card, and a live 30-minute webinar.
A one-page monthly report
Families who joined, activation rate, families using it this month, homes with a Room Safety Check, and average Circle invites. Counts only, never a person. Any count under 5 shows as Fewer than 5.
Security answers before the questionnaire
Security summary and DPA on request. Hosted on infrastructure that holds SOC 2 Type II reports. That covers the hosting layer, not SeniorThrive itself. The benefit sits outside the group health plan.
Pricing you can approve from the wellness line
$24,000 annual minimum. Includes the full Essential tier for 4 people: one parent's home plus up to 3 family members. Steps to $3.00 at renewal if activation runs above 15% for two consecutive quarters, and to $3.50 above 30%.
1,000 employees: $30,000 a year.
Recurring, every year the client stays, in writing.
- 15% of contract value, every year the client stays and you remain broker of record. Paid within 30 days of each client payment, by ACH, with a statement. You never invoice us.
- No clawback after 90 days.
- One-page referral agreement, signed once, covering every client you bring. Software, not insurance.
- A 30-minute briefing on Google Meet, a co-branded client webinar, the launch kit, and a founder on the line for any client conversation.
Questions benefits teams ask
Straight answers to the five we hear most.
Our benefits are for employees. How does a parent fit in?
The employee is the member, and their plan covers 4 people: one parent's home plus up to 3 family members. It works the way backup care covers a child or an EAP covers a spouse. Each parent joins only when the employee invites them and agrees to SeniorThrive's terms directly. You never receive a name, an address or a photo, only counts.
We already have an EAP with elder care referrals.
That is a good thing to have, and it stays. SeniorThrive adds practical home checks and a shared household plan alongside existing care support, so a family can get ahead of the house, the medicines and the plan. The two sit side by side.
We are looking at a care concierge.
Concierges do valuable work for families in an active care situation. SeniorThrive adds practical home checks and a shared household plan alongside existing care support, for the larger group who are not there yet and would rather not get there unprepared.
Will employees use it?
The first step is one most people are willing to take: photograph a room in a parent's house and get a ranked fix list the same day. It is concrete, it is quick, and people tell their siblings about it. The pilot agreement includes a success bar we agree on together and review at day 60, so you will know before you decide on a full year.
What about privacy and the parent's health information?
The household owns its information, and it stays in the household's account. Your reports show counts, never a person, and any count under 5 shows as Fewer than 5. A security summary and a data processing agreement are available whenever your team wants them.
Twenty minutes is enough to see whether this fits your people.
A short call on Google Meet with Brian. He brings the pilot one-pager and the security summary, and you leave with a clear yes or no.
Sources on this page: Guardian, From Workforce to Careforce, Nov 2025 · Care.com, 2026 Future of Benefits · SHRM 2025 Employee Benefits Survey · AARP 2024 Home and Community Preferences Survey · CDC Older Adult Falls · Family Caregiver Alliance. SeniorThrive is a software benefit, not an insurance product. Referral fee terms take effect on a signed referral agreement. SeniorThrive™ · SeniorThrive LLC · seniorthrive.com